"Is this a high-value user?"
โ Every mobile UA manager has asked this at some point.
But in 2026, the real question has shifted.
"Is our definition of a high-value user even correct anymore?"
On March 31st,
Playio is bringing a new perspective to that question.
Stay tuned.
๐ฉ Join us for a live panel on mobile game growth in 2026.
๐ UA-led growth is running out of road
The mobile gaming market is at an inflection point.
- CPIs keep climbing
- Quality user acquisition is getting harder to scale
- ROAS timelines are stretching further and further out
Growth can no longer rely on acquisition alone.
The winning model connect acquisition โ retention โ monetization into one integrated system.
In this panel, we're bringing together SocialPeta, RZR (formerly Aarki), Playio, Ikan Asin Production, Vialex Motion Lab and industry leaders to dig into the strategies and data-driven frameworks that are actually working โ including:
- How growth strategies are shifting from acquisition-focused to retention-led, full-funnel models
- Why Day 0 onboarding is a make-or-break moment for long-term retention
- How Dynamic LTV is redefining scalable, sustainable UA
- How to build a growth engine that holds up in an increasingly competitive market
Data, platform, and creative โ three angles, one session.
If you want to know where mobile game marketing is heading in 2026, this is where to be.
๐ง First reveal: Playio's Machine Learning-Based Dynamic LTV
Playio is publicly unveiling its Dynamic LTV model for the first time at this panel.
Conventional LTV models are built on a static assumption โ that a user's behavior at acquisition predicts their lifetime value.
But in practice, players evolve.
- Engagement patterns shift as players progress
- Spending behavior changes with context and timing
Playio's answer: stop treating users as a fixed quality score.
Start treating them as a dynamic state.
That shift produced measurable results in live campaigns.
- Daily installs 2x without compromising user quality
- Early ROAS improved up to 4x by targeting users at peak purchase intent
It's not about tightening your targeting.
It's about knowing where a user stands right now โ and predicting where they're headed.
๐ How does the prediction model actually work?
๐ What signals does it read, and how does it act on them?
We're only getting into that on March 31st.
Don't miss it.
๐ Want to know more about Dynamic LTV?
๐ Event Details
- Title: From Insight to Impact: The 2026 Game Growth Formula for Scalable ROI
- Date: Mar 31, 2026
- Live Time: 10:00 GMT +1
- Partners: Sociapeta, RZR(Aarki), Playio, Ikan Asin Production, Vialex Motion Lab
- Language: English
- Format: Online Panel
- Platform: Zoom
- NO EXPENSE!
If you've been questioning whether your current UA strategy can still scale
โ this panel is worth an hour of your time.
See you on March 31st. ๐
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