[Playio]🤔Why do users drop off? Here’s what we learned in April.

Greetings from Playio! You’re May newsletter is here!
This past April, we had the pleasure of connecting with many of you at a special event: "The Future of Game UA" seminar.

At the heart of the event was one key question:
"Why should users stay?"
To answer it, we introduced a playtime-based loyalty program — a new approach that values users' time, not just their installs.

We believe building meaningful engagement means giving value back for time spent, and it was inspiring to explore that idea with you.

Let’s take a moment to revisit the highlights from that day.

🎯The Future of Game UA | Playio on the New Era of Loyalty Programs

Our CBO, Jay Heo took the stage at 'The Future of Game UA' to share Playio’s latest insights.

"Isn’t it time we moved beyond installs — and started giving users a real reason to stay?"

It’s a question many game marketers have likely asked themselves. At Playio, we’re no exception.

That’s why, at The Future of Game UA seminar on April 24, we shared our perspective on a new user acquisition strategy:
one that adds value to user playtime through loyalty programs.

📜Playio Session Recap

Let’s face it — marketing isn’t what it used to be. 😅
The cost of acquiring a single user keeps rising, and targeting gets trickier by the day. The old strategy of “just cast a wide net” doesn’t cut it anymore.

Today’s gamers, especially Gen Z, aren’t easily swayed by ads.
They care less about rewards and more about experiences.
Before they click, they ask: “Why should I even care?”

That’s why ads need to feel like content. 🎮
They need to be fun, seamless, and non-intrusive.
This is where loyalty programs come in.

Playio is a loyalty platform that rewards users based on their gameplay time. ⏱️
For players, it creates motivation and immersion through meaningful rewards.
For game studios, it delivers real impact, driving higher retention and increased LTV.

📊 And the results speak for themselves. Campaigns that integrated Playio’s loyalty program saw over 24% higher ROAS and up to 3x retention gains.

Playio isn’t just another rewards platform.
It’s a true loyalty solution that gives users a reason to stay and helps games build lasting relationships with their players. ✨

🎤Following the session, we received some great feedback!

🗣️"As a startup game developer, I didn’t know much about UA, but after the session, I walked away with real, practical tips that I can apply right away!"

🗣️"The insights based on actual industry trends and data were super helpful!"

🗣️"I got a solid understanding of the global mobile game UA trends. This was definitely eye-opening!"

Curious how Playio’s loyalty program could work for your service?
We’d love to help you figure that out!

👉 Check us out now.

📩Contact us : sales@gna.company

We’ll be back with more valuable insights in our next newsletter.
Thanks for reading!

- Playio