Korean Trendy Food Newsletter by An-Enterprise [Vol.02]

⭐⭐THE HOTTEST 5️⃣ RETAIL TREND⭐⭐

1️⃣ 7-SELECT HOT CHICKEN NOODLE (PB)

7-ELEVEN Korea Hot "Green Onion" Chicken Noodle (激辛鶏肉の炒め麺)

7-ELEVEN Korea, the 3rd ranked CVS brand after GS25&CU, has introduced its first PB cup noodle with a collaboration with Ottogi. It is motivated by a famous Korean dish "파닭(Fried chicken with green onion)"🍗. The alliance between 7-Eleven and Ottogi, which is in urgent need of competition, is a good news to hot-food-lovers, and it will be interesting to see what kind of attention it will attract.

❓ 7-SELECT(PB) Hot Green Onion Chicken Noodle
📍 7-Eleven (PB)

💸 2,300 KRW

📅 8 months

✈️ Korea (OTTOGI)

🔥 ⭐⭐ (Let's see what is going on!)

Samyang Food's stock price, which rose more than 70% last year, has gained momentum this year and has already more than doubled compared to the beginning of the year.

Buldak fried noodles(Hot Chicken noodle from Samyang) 🔥🍗🍜 have become one of the most famous products in Korea and beyond the world. If you pay attention to similar products launched in Korea and make a partnership with the second or third companies,(Nongshim, Ottogi and Paldo) you can achieve a great success overseas.

2️⃣ BASKIN ROBBINS ALMOND BON BON CREAM PIE

サーティワンアーモンドボンボンのクリームパイ 336G (12p)

What is the most popular BR(Thirty-one) ice cream flavor in your country? In South Korea, it's definitely the "Almond Bon Bon"🍦 flavor. BR(Thirty-one) has launched its own brand choco pie, being produced under OEM by a famous manufacturer. Keep your eyes open for the product trend that are spurring franchisees operators to develop products that focuses on their unique characteristics.

❓ BR(Thirty-one) Almond Bon Bon Cream Pie
📍 Supermarkets, CVSs (NB)

💸 5,000 KRW (12P)

📅 12 months

✈️ Korea (Family Confectionery, 훼미리식품)

🔥 ⭐⭐⭐⭐ (Very Good!)

Recently, BR(Thirty-one) is trying to expand their confectionery product line-up with retailers beyond their franchise ice cream stores.

BR(Thirty-one) is one of the most loyal franchisers in Korea and has the lowest closure rate among a variety of company. As they do not operate their own facility to produce the confectionery product, it is worth connecting with their OEM factory to bring a lot of motivation for a new product development.

3️⃣ CU YONSEI YOGURT WHIPPED CREAM BREAD

CU グリークヨーグルト生クリームパン

Recently, the most fiercely competitive product area in the Korean CVS industry is 'Whipped Cream Bread'🥯. A Korean CVS twin-leader, CU, recently launched a yogurt cream bread to compete with GS25, which also launched a peanut cream bread based on a specialty of Jeju Island, a famous tourist destination in South Korea. This product is a good example of combining Greek yogurt🥛, which is a growing food category of the Korean diet, with the whipped cream bread, in which Gen-Zs probably lean towards.

❓ CU Yogurt Whipped Cream Bread
📍 CU (PB)

💸 2,900 KRW

📅 2 weeks (Refrigerated)

✈️ KOREA (FOOD CORE, 푸드코아)

🔥 ⭐⭐⭐ (Look at the trend!)

Dividing bread in a half and posting it on Instagram is a rising Gen-Z fad.

Recently, the whipped cream bread line-up is popular among Gen-Zs, especially in social media such as Instagram. It brings the customer with the instagrammable images and eye-catching moment of dividing in a half showing a full of cream inside🍞. This product can be exported frozen and can be thawed and sold refrigerated.

4️⃣ GS25 PuNyangee(푸냥이) Pudding Jelly

にゃーにゃープリンゼリー 90G

A trend-leading CVS brand, GS25, has launched a special product that has created a millions of viral in social media. The product is called PuNyangee (Pu:Pudding🍮 + Nyangee:Cat😺), a bouncy pudding in the shape of a cat. It was born in a small cafe in the countryside by hand-made, but it gained nation-wide attention due to a video called "Shaking Cat Pudding", with over 5 million views.

❓ PuNyangee Shaking Pudding Jelly 90G
📍 GS25 (Exclusive)

💸 3,000 KRW

📅 12 months

✈️ KOREA (KY FOOD, 건영제과)

🔥 ⭐⭐⭐⭐⭐ (Excellent!)

It has beeen positioned in No.1 sales ranking at GS25 among 150 other gummy item.

The PuNyangee product has been immediately sold out of stock at GS25 stores and it pushed away Haribo Gold Baren, the ultimate top-selling gummy among 150 other gummy products, out of the top spot. I think this could be a great product for Japanese customers who love 'cuteness'🐈🐈.

5️⃣ DUBAI STYLE CHOCOLATE

ドバイチョコレート

Originated in a small dessert shop in Dubai, Korean people has been at the center of the 'Dubai chocolate craze'🍫 as it has become known worldwide through social media such as TikTok and Instagram. The chocolate has a chocolate coating with a pistachio spread and kadaif (Middle Eastern noodles) inside. The trend of relieving stress and fulfilling the need to connect through the consumption of eye-catching, attention-grabbing desserts is likely to continue.

❓ Dubai Style Chocolate
📍 CU and GS25

💸 4,000 KRW

📅 6 months

✈️ Korea(CU) and China(Unknown)

🔥 ⭐⭐⭐⭐⭐ (Need to do right now!)

This 48g weight product is being released soon in CU, locally manufactured.

GS25 also responds to the DUBAI chocolate trend by "coming soon" post without notifying any information about the product.

In response to this trend, CU and GS25 each decided to be the first to produce and sell a product called 'Dubai-style chocolate' 🍫 domestically. It would be good to know the success of this product before proceeding with product development.

⭐⭐THE WEEKLY NEW PRODUCTS⭐⭐

CROWN'S RISO NERO HEIM WAFERS 284G

흑미하임 means Black Rice Heim

Inspired by エリーゼ from BOURBON(ブルボン), launched in 1979, Crown's CHOCOHEIM has become a steady seller wafer in Korean market. Recently they launched Black Rice Heim that will satisfy the less-sweet-lovers with the taste of black rice.🫘 / KRW 5,000 (18P)

Vietnamese Famous Souvenir Brand "Mr.Viet"

Two SKUs (Dried mango & Chocolate coated mango) has launched in GS25

Vietnamese must-have tourist souvenir item, 'Mr.Viet' brand, launching in GS25. A Vietnamese brand has known for its coffee but firstly settled in South Korea by their dried mango product🥭 / KRW 3,500 (40g)

マンゴーかき氷形ゼリー

A variety of convenience store's Mango gummy products seen on Instagram

The most popular flavor in Korea 2024 is "Mango Flavor". Following this trend, a well-known Korean importer has launched a product in the shape of mango shaved ice(빙수).🍨 / KRW 2,000

Simple It! Protein Bar Mini Size 168g (14p)

One-bite sized protein bar

One bite-sized protein snack is now available. "Simple It!" protein mini bars are made with peanut butter, toasted oats, almonds, chocolate and other nutritious ingredients. Each bar is individually wrapped so you can enjoy them anytime, anywhere, simply.🍪 / KRW 2,980 (168G, 14p)

Samlip Yakgwa shaped snack 300g

Crispy Yakgwa shaped(flavored) Snacks

A Korean food giant, Samlip's Yakgwa shaped snack is firstly introduced in E-Commerce, looking like a delicate flower with the taste of Yakgwa as well. Rice flour adds a crunchy texture, and the combination of crushed and roasted brown rice powder captures the sweet and savory flavor of original Yakgwa.🥨 / KRW 1,700 (100g), KRW 5,000 (300g)

THANKS FOR YOUR ATTENTION!