Korean Trendy Food Newsletter by An-Enterprise [Vol.05]

1️⃣ [GS25] JUMBO SIZE PEELABLE MANGO GUMY

GS25's new jumbo sized mango gummies🥭 are making a popularity on social media. This product is about 10 times the size of the previous peelable gummies size, and is popular for its large hand-filling size and maximized mango texture. According to GS25, they are selling about 2,000 pieces a day, with more jumbo sweetpotato🍠 gummies coming soon.

2️⃣ [CVS] CLASSIC RICE COOKIE

Do you remember that picture of the man dressed as a chef? 🧑‍🍳In our last letter, we shared that milk classic rice crackers are trending in Korea. This was followed by the release of crispy rice cookies🍚 with fried rice, which are so popular that convenience stores run out of them as soon as they are released. People now say that if it has a picture of “Chef Uncle” on it, they will buy it.

3️⃣ [GS25] BIG S'MORE CHOCOLATE

What's the next big thing in Korea after Dubai chocolate? It's S'MORE chocolate🍫🍡 - a mix of marshmallow, cookie and chocolate, with a thicker center filling and a chocolate covering, Dubai-style, to create a visually stunning product launched by GS25. Despite the rather higher price(20,000KRW!), 2,000 pcs were sold in the first seven minutes of its launch, leaving customers waiting for its full release.

4️⃣ [CVS] LAVASHAK POMEGRANATE FRUIT ROLL

It's very hard to keep up with the wave of the young generation 😮‍💨 After Dubai chocolate, South Korea's “LAVASHAK” trend has arrived. Lavashak 🍎 is a type of soft candy made from dried fruit and sliced thinly like jerky.🥓 It is said to have originated in Persia region, and many Gen-Z consumers like it because of its unique chewy and sour taste. Since its release, it has been a very popular product in convenience stores, topping various charts.

5️⃣ [7-ELEVEN] ONE BITE TWISTED DONUT SNACK

Do you know Kkwabaegi(꽈배기)?🥐 A Korean twisted donut, is now available in two flavors, honey🍯 and black sesame🫘, and was developed as a bite-sized snack inspired by the Korean street food, kkwabaegi. The product is said to be enjoyed by many people as a snack because of its addictive flavor and individually packaged. You'll have to be careful, though, because you'll probably empty the entire bag before you realize it.

6️⃣ [NoBrand] POTATO CRISP CHIP MALA FLAVOR 

Korean PB product-leader NoBrand has launched Mala flavor potato chips 🌶️, priced at just 1,380 won ($1). The chips, which cost less than a dollar, are packed with mala flavor and are said to be very popular with customers who like spicy flavors. Considering that Pringles sells for over 3,000 won in Korea, this is almost a third of the price💲. It will be interesting to see if NoBrand will continue the trend with this product.

7️⃣ [BIBICA] GOOKA NOUGAT FILLING CRACKER

A reasonable price nougat cracker made by Vietnamese snack powerhouse BIBICA are very popular in Korea. 🍪 The round crackers are filled with a chewy nougat filling, which is said to be even more delicious when heated in a microwave or air fryer for about 10 seconds. The savory and salty flavors combined with the nougat filling make this a snack you'll want to keep reaching for.🧀

8️⃣ [SEOJU] INDIA STYLE MANGO LASSI GUMMY

Recently, dessert products from exotic countries have become very popular in Korea. Inspired by the traditional Indian dessert 'Lassi',🥛 this product is a gummy product that combines yogurt flavor with mango juice🥭 and a slight salty taste🧂. 'Lassi' is a traditional Indian dessert based on yogurt, and is loved by many customers for its refreshing taste of mango, sweetness of yogurt, and salty taste. If you're looking for something new, keep an eye out for this one.

9️⃣ [CU] 405 CHOCO MARSHMALLOW PANG

Two convenience store rivalries are going to fight over marshmallow chocolate products. GS25 struck first with S'more Chocolate, and CU followed suit with a marshmallow-overflowing chocolate bun.🍩🍫 At a relatively low price of 2,500 KRW, it's apparently very fashionable online to slice it in half to reveal the rich marshmallow and chocolate cream. It seems like marshmallow and chocolate combinations will be around for a while.

1️⃣0️⃣ [SPECIAL] A Chocolate Marshmallow Wave in South Korea