💌 nooni Lip Oil Sales Hit 11.5x in Just 4 Months!

🍎 nooni Sales Reach 11.5x April Levels at OLIVE YOUNG

nooni’s August sales on OLIVE YOUNG’s Korean online store reached approximately 11.5 times April levels. Its product page also displayed a “Best” badge in September, marking continued momentum on the leading K-beauty platform.

All six shimmer shades joined the Korean online assortment in early October. The collection, first introduced internationally, combines sheer color and moisturizing shine with a delicate shimmer, giving shoppers more shades to explore. ✨

nooni also launched on OLIVE YOUNG’s U.S. online store on September 28, adding another channel for U.S. shoppers. Apple Seed Lip Oil is now available through both the dedicated U.S. online store and OLIVE YOUNG’s global online store.

Amazon brought additional visibility across two markets. nooni appeared in Amazon U.S.’s award-winning beauty selection following its Allure Best of Beauty win, while nooni, I DEW CARE, and Kaja were featured together in Amazon Australia’s K-Beauty showcase during Prime Big Deal Days.

A Vogue Italia feature and a No. 1 ranking on Rakuten added to nooni’s international momentum. Vogue Italia dedicated an article to Appleberry Lip Oil, while nooni topped Rakuten’s lip oil ranking in Japan on October 8.

nooni and i’m meme also joined LOFT’s K-Cosmetics Festival 2026 AW, bringing both brands to more beauty shoppers in Japan. Running from October 10 through November 13, the Korean beauty event features 587 products from 143 brands at the lifestyle and beauty retailer. 🛍️

🎁 Discover nooni with Our New 4- and 20-Piece PR Boxes

Our new PR boxes make it easy to explore nooni’s lip oils and find the right shades for your market. Available in 4- and 20-piece formats, they accommodate different product selections and include a brand brochure.

The side-by-side presentation lets you compare shades, try the formulas, and get to know the collection firsthand.

We look forward to sharing them with our partners and hearing which colors and assortments resonate with your customers.

💖 Kaja Dewy Bar Selected for October’s Allure Beauty Box

Kaja’s Dewy Bar in Berry Sparkler was selected as one of four K-beauty choices in the October Allure Beauty Box. Subscribers to the editor-curated beauty service could choose the lip-and-cheek stick for their October box.

Berry Sparkler also received a dedicated Allure editor review, offering a firsthand look at its color and application.

The two placements give more beauty shoppers a chance to discover Dewy Bar, from reading an editor’s take to trying its easy, swipe-on color themselves.

🎤 Kaja Builds Momentum at Target and on TikTok Shop UK

Kaja is now available in Beauty Studio spaces at 611 Target stores and online. Drug Store News interviewed MBX CEO Dino Ha about the launch and how Kaja is bringing its distinctive products and playful approach to makeup to more U.S. shoppers.

In the UK, Kaja’s TikTok Shop sales during the “K-Beauty Super Brand Week” campaign were approximately double the previous week’s level. Around 400 creators participated across the overall campaign through product trials, content creation, and livestreams.

As part of the campaign, Kaja joined TikTok Shop UK’s “Where Glow Begins” event in London on September 12–13. Local creators and beauty fans explored Beauty Bento’s signature stackable packaging and colorful shades firsthand.

Thank you to our local partners and creators for bringing the experience to life. We’re happy to share a few highlights from London!

🏆 I DEW CARE Wins Best Drugstore Face Mask at the Marie Claire Beauty Awards

I DEW CARE’s That’s A Wrap was named Best Drugstore Face Mask in the Marie Claire US Beauty Awards 2026. The award adds another milestone for the brand, with recognition among the publication’s affordable beauty picks.

Illamakyu’s TikTok video demonstrating Tap Secret reached one million views. The easy-to-use oil blotter helps keep excess shine in check. Here’s how creators are using it. 💜

Tap Secret in action: @illamakyu (left) and @_courtneystokes_ (right)

Get it right for a chance to win the award-winning product! We’ll select 10 winners from the correct answers. Enter by Sunday, October 25. The 10 winners will be notified individually by email.

🤝 Partner with MBX: Europe and Beyond

MBX is looking for master distributors, distribution partners, and retailers, with Europe as our current priority for expansion. We also welcome opportunities in the Middle East, India, and Southeast Asia across our portfolio: nooni, Kaja, I DEW CARE, i’m meme, and PONY EFFECT.

Interested in bringing our brands to your market? We’d love to hear from you. Share a little about your business through the link above, and our team will review your inquiry and get in touch.

Explore our website for more about MBX and the latest from our brands. 🌐

Thank you for being part of another exciting month at MBX. From retail growth to beauty award wins, we’re happy to share these milestones with you and look forward to bringing you more news from our markets around the world. See you in the next newsletter! 💌

 Explore Careers at MBX