🚀 nooni Lip Oil: On Track for 6× Last Year’s Sales

🍎 nooni Sales Set to Reach ~6× Last Year’s Level—Find Its Lip Oils at OLIVE YOUNG in Korea

nooni is giving shoppers more ways to try its lip oils in Korea. From November 1 through December 30, dedicated displays at select OLIVE YOUNG locations, including Gangnam Town and Doota, let customers explore the shades and textures they’ve seen online.

The displays are rolling out 12 shades: 10 Apple Lip Oils and two Shimmer Lip Oils in Applevanilla and Appleberry. Shoppers can swatch colors, compare finishes, and find their favorites in person. ✨

Get it right for a chance to win an award-winning nooni Lip Oil! We’ll select 10 winners from all correct entries. Enter by Sunday, November 15. Winners will be notified by email.

🌍 A Strong Showing in Europe: Daily Unit Sales Reach 10.2×

nooni Apple Lip Oil’s average daily unit sales across Europe, including the UK, reached 10.2× their pre-event level during Amazon’s Prime Big Deal Days on October 6–7, compared with September 8–28.

Available on Amazon in the UK, Germany, France, Italy, and Spain, nooni is building momentum across five European markets. We’ll keep working with local partners to expand distribution and bring more product options to shoppers. 🍎

📺 As Seen on CBS LA, Available at Target

nooni Apple Lip Oil landed a spot in CBS Los Angeles’ Halloween beauty segment, which highlighted its hydration, glossy finish, and range of tints—and told viewers where to shop: Target.

The feature introduced viewers to the lip oils and where to buy them, building on nooni’s Target launch. Catch nooni at around 2:30. 🍎

In New York, nooni also joined KOOM HAUS at KOOM WEEK 2026, October 14–18 at Iron 23. Visitors could swatch Apple Lip Oil and Shimmer shades and shop on-site—another opportunity to discover the brand firsthand. 🗽

🎁 Holiday, Two Ways: Kaja Favorites and I DEW CARE’s Seasonal Twist

Kaja’s Full Face Set brings together Beauty Bento, Juicy Glass Lip Oil, Dewy Bar, Wink Stamp Eyeliner, and Play Bento. Shoppers can choose their eyeliner and face palette options, making it an easy way to explore several of the brand’s signature products.

I DEW CARE’s Tap Secret Gingerbread & Vanilla Refill Set gives its powder dry shampoo a holiday update. The limited-edition gingerbread-and-vanilla scent adds a seasonal touch to everyday hair care, while the refill set offers another option for holiday gifting.

🎨 Beyond Contour: i’m meme Adds Blush and Glow in Japan

i’m meme expanded its Multi Stick Dual lineup in Japan with Pink Layering and Coral Layering, two new blush-and-highlighter duos. After an early release at LOFT, PLAZA, and other selected retailers in October, the broader release began November 2.

Each dual-ended stick pairs cheek color with highlighter, complementing the existing contour-and-highlighter range.

The range has also drawn attention on X in Japan. Mちゃん’s post featuring influencer Seisei’s nose-contouring technique and the Multi Stick Dual used in the look reached approximately 1.84 million views. Related tutorials from other beauty accounts extended the product’s visibility.

Easy-to-follow tutorials show shoppers how to use the range, while new shades give them more ways to work it into their routines.

🤝 Partner with MBX: Europe and Beyond

MBX is looking for master distributors, distribution partners, and retailers, with Europe as our current priority for expansion. We also welcome opportunities in the Middle East, India, and Southeast Asia across our portfolio: nooni, Kaja, I DEW CARE, i’m meme, and PONY EFFECT.

Interested in bringing our brands to your market? We’d love to hear from you. Share a little about your business through the link above, and our team will review your inquiry and get in touch.

Explore our website for more about MBX and the latest from our brands. 🌐

From OLIVE YOUNG stores to CBS LA and beauty conversations in Japan, our brands have been busy. More to come as the holiday season gets underway. See you in the next issue! 💌