Hey there, welcome to the June edition of the Playio Newsletter. ๐ฎ
Following our appearance at PGC London back in January,
Playio is heading to PGC Barcelona 2026. โ๏ธ
Taking place June 15โ16, the conference will tackle the topics keeping game studios and publishers up at night โ global market trends, UA, retention, monetization, and alternative payment systems.
At this year's event, Playio will be on the ground to have in-depth conversations around UA strategies and diversified monetization with studios and publishers looking to make their mark on the global stage.
If you're attending PGC Barcelona, let's connect โ and turn that ambition into a real growth plan. ๐ค
๐ Tracks Worth Watching at PGC Barcelona 2026
PGC Barcelona brings together gaming industry leaders from around the world to share actionable strategies across game development, growth, and monetization. Here are the tracks we're keeping a close eye on:
๐ฏ The Growth Track โ UA, retention, and global growth strategy
๐ฐ Monetiser / Powering Payments โ Ad formats, IAP, alternative payments, web stores, and beyond
๐ค Practical AI / AI Advances | How AI is reshaping game development, player experience, and performance optimization
๐ Global Trends | Market shifts across East and West, and where the next opportunities lie
๐ฎ Apps x Games | Cross-vertical UA and monetization benchmarking between games and non-gaming apps
Once the sessions give you the bigger picture, the real question becomes: "How do we actually apply this to our game?"
- "Where do we even start when it comes to implementing this in our live game?"
- "With a limited budget, which global markets should we go after first?"
- "Is there a way to boost retention and drive payment conversions โ at the same time?"
Bring those questions to Playio. We'll come with data-backed, real-world answers.
๐ฏ 4 Key Agendas for Accelerating Global Growth
Here's what we'll be digging into with studios and publishers on the ground in Barcelona:
โ Market-Specific UA Strategies for KR ยท JP ยท TW ยท US
User acquisition isn't one-size-fits-all.
How players discover, engage with, and stick to games varies dramatically by market. Drawing on campaigns we've run directly in Korea, Japan, Taiwan, and the US, we'll walk you through what actually works โ market by market.
โก Building a UA & Monetization Engine That Works Together
UA shouldn't just be a numbers game.
We'll explore full-funnel strategies that connect user acquisition to play session length, ad engagement, IAP conversion, and long-term retention.
So every dollar you spend on UA pulls its weight.
โข Breaking Through the Ceiling with Rewarded UA
There comes a point where Meta and Google alone can't take you further.
We'll show you โ with real case studies โ how rewarded UA can serve as a powerful complement and catalyst to your existing performance marketing channels.
โฃ Fresh Campaign Data from Key Global Markets
PGC Barcelona draws partners from across the globe, and we're bringing receipts. Expect candid insights from Playio's own campaigns: the latest user behavior trends, what's converting, and what's not โ straight from the markets that matter.
๐ค How to Book a Meeting with Playio
Ready to map out your global growth strategy with Playio in Barcelona?
Here's how to get on our calendar:
1. Request a Meeting via MeetToMatch
Log in to MeetToMatch and search for company "Playio" or person "Kesper" in the attendee search bar, then hit Request Meeting on our profile.
2. Slide into the DMs on LinkedIn
If you'd rather lock something in more casually, drop us a message on LinkedIn. Reach out to Kesper directly and we'll get something scheduled fast.
We can't wait to see you in Barcelona โ great sessions, sharp conversations, and hopefully the start of something big for your global ambitions.
See you June 15โ16. ๐ฎ
