🤖 AI Is Reshaping Game UA — Playio Is Finding Answers in the Field

Hey, welcome back to the June edition of the Playio Newsletter. 🎮

Spend any time at gaming events or industry seminars lately, and you'll notice one topic keeps coming up: AI.

At this point, AI isn't really a buzzword anymore — it's just part of the conversation whenever UA comes up.

And honestly, that makes sense. A lot of studios are wrestling with the same questions. 🤔

Who are the right users to bring in?
How long will they actually stick around?
And how do you turn engagement into revenue?

These are exactly the questions Playio wants to dig into — in person, at events around the world.

Let's get into it.

In this issue📌

🌍  Talking global UA and monetization strategy at PGC Barcelona

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Following PGC London in January,
Playio is heading to Pocket Gamer Connects Barcelona 2026. ✈️

This year's conference covers everything game studios are hungry to learn about right now — global market trends, UA, retention, monetization, AI, web stores, and cross-app growth strategies.

A few tracks you won't want to miss:

🎯 The Growth Track
UA, retention, and game growth strategy

💰 Monetiser / Powering Payments
Ad formats, IAP, alternative payments, web stores, and more

🤖 Practical AI / AI Advances
How AI is changing game development, player experience, and performance optimization

🌏 Global Trends
Market shifts across East and West, and where the next opportunities are hiding

🎮 Apps x Games
What games and non-gaming apps can learn from each other on UA and monetization

The sessions will give you the big picture.
But the real work starts when you ask:

Bring those questions to Playio. We'll come with data-backed, practical answers.

🎯 4 Key Agendas for Accelerating Global Growth

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Here's what we'll be discussing with studios and publishers on the ground in Barcelona:

① How do you acquire new users in KR, JP, TW, and US markets?

The way players discover and engage with games varies dramatically by market. Playio will walk you through market-specific approaches grounded in real campaign experience.

② How do you hit UA and monetization goals at the same time?

A install alone doesn't mean much. What matters is what happens after — session length, ad engagement, IAP conversion. We'll look at user flows that actually work for both IAA and IAP models.

③ How do you make rewarded UA and traditional channels work together?

If you've hit a ceiling with Meta and Google and you're looking for new user pools, we can talk through how rewarded UA can complement your existing performance marketing setup.

④ What's actually changing in each market right now?

Playio will share firsthand observations from KR, JP, TW, and US campaigns — and we'd love to hear what you're seeing on your end too.

Search company "Playio" or people "Kesper," then hit Request Meeting.

🥂 Playio Is Heading to ChinaJoy 2026

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Playio is officially attending ChinaJoy 2026.

📅 Dates: July 31 – August 3, 2026
📍 Venue: Shanghai New International Expo Centre

This year's ChinaJoy runs under the official theme "Level Up with AI!" — putting technology innovation and business collaboration front and center for gaming industry leaders worldwide.

Playio will be at the BTOB hall, showcasing our UA marketing solutions for global game developers and publishers.

We'll be centering our conversations around two things:

Driving high-engagement user acquisition through time-based rewards

Playio ties rewards to actual playtime — not just installs. The goal is to give users a reason to play longer, come back more often, and really experience the game.

Predicting and matching high-value users with STORM

STORM, Playio's AI-powered optimization engine, analyzes user behavior data within the Playio ecosystem to identify which users are most likely to deeply engage with a specific game — then matches and optimizes campaigns around each studio's KPIs.

Got questions ahead of the event? Drop us a line.

📩 Meeting inquiries: biz-team@gna.company

📊 Playio Data Unboxing #4 — Can Rewards Actually Bring Players Back?

In this edition of Data Unboxing, we looked at how user behavior — login frequency, playtime, and payment activity — shifted before and after players started using Playio.

One thing worth knowing: Playio isn't just a campaign channel.
Users can play almost any game available on the Google Play Store through Playio — meaning they can continue playing games they already love, with rewards added as an extra layer of motivation.

In a recent casual game campaign, users were nudged to install and use Playio through in-game banners and icons.

🔍 How we ran the analysis

We used player behavior data from a casual game (Game A).
After prompting users to install Playio via in-game banners or icons, we tracked behavioral changes in those same users before and after they started using Playio.

Login frequency and playtime data were sourced directly from the game studio and analyzed within Playio's internal systems.

📈 What changed after users started using Playio?

🔁 Daily average logins up 27%

After adopting Playio, Game A users logged in 27% more per day on average.
About 58% of analyzed users showed an increase in login frequency — including lapsed users who returned to the game after starting to use Playio.

⏱️ Daily average playtime up 105%

The shift in playtime was even more pronounced.
Daily average playtime doubled, with around 57% of trackable users playing significantly longer sessions.

💰 Payment frequency up 9.48%

Among paying users, purchase frequency increased by 9.48% after adopting Playio. Average spend per transaction also rose by around 4%, and a number of users made their first-ever in-app purchase after getting started with Playio.

👀 What does this tell us?

What stands out here is that Playio didn't just work as a new user acquisition channel.

For users who already knew Game A, it created a reason to come back — and a reason to stay longer.

Rewards aren't just incentives. They can be the nudge that reshapes how and when players show up — and as this data shows, that shift can extend all the way to payment behavior.

Have questions about the data or want to dig deeper? Reach out anytime.

📩 biz-team@gna.company

This summer, Playio is meeting game studios in person — in Barcelona and Shanghai.

AI-powered UA, global market expansion, monetization, real user behavior data.
We're looking forward to having those conversations face to face.

We'll be back with more in the next Playio Newsletter. 🎮

Grow with Real Gamer!
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