🎰 MAU Vegas 2026: Growth Insights Every Mobile Game Publisher Needs to Know

This May, all eyes in mobile are back on Las Vegas.

MAU Vegas 2026 — the industry's premier mobile growth conference — is right around the corner, and the buzz is already building. 👀

Playio will be on the ground at MAU Vegas.

We're looking forward to connecting with fellow mobile gaming professionals and sharing what we've learned about driving high-quality user acquisition and sustainable ROAS across Korea, Japan, Taiwan, and the U.S. — along with the real-world challenges that come with scaling globally.

If you're attending MAU Vegas 2026, come find us! 🤝

In This Issue📌

📍 MAU Vegas 2026 at a Glance

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MAU Vegas 2026 is one of the largest global mobile growth conferences, bringing together 2,000+ mobile marketers, growth leaders, and industry executives from around the world.

From UA and retention to monetization, AI-powered ad optimization, and measurement — this is where the topics that actually move the needle in mobile get discussed first.

For mobile game publishers in particular, MAU Vegas goes well beyond networking. It's a chance to pressure-test your growth strategy against what the best in the business are doing. ✨

📅 Dates: May 19–21, 2026

📍 Venue: MGM Grand, Las Vegas

👥 Attendance: 2,000+ global mobile marketers & leaders

🎯 Key Tracks: UA / Retention / Monetization / AI / Measurement / Growth

🔗 Full session lineup: https://mauvegas.com/2026-sessions

🎮 Book a meeting with Playio

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🎯 Must-Attend Sessions for Mobile Game Publishers

With dozens of sessions on the agenda, we've handpicked the ones most relevant to mobile gaming professionals — the sessions where you'll walk away with actionable takeaways.

🎮 What Does UA Actually Look Like in 2026?

2.5 Gamers Gaming Kickoff Summit

📅 May 19 | 1:00 PM – 4:00 PM (Local Time)

This gaming-focused summit dives into the state of UA strategy and creative trends for 2026 — no fluff, just what's actually working.

Get a read on what strategies top studios are testing, which creative formats are gaining traction, and how teams are adapting to shifting market dynamics.

If you've been wondering, "What are other publishers prioritizing right now?"
— this is the session to start with.

💰 The Shift from Installs to ARPU

Leveling-up loyalty: Unlocking growth with native rewards for all users

📅 May 20 | 3:05 PM – 3:25 PM (Local Time)

The growth playbook is evolving.
Volume-based install targets are giving way to LTV-driven strategies focused on retention and ARPU.

In this session, the CEO of Turborilla breaks down how native rewards can boost both user loyalty and monetization simultaneously.

If you're focused on making every acquired user more valuable over time, this one's worth your time.

🚀 When the Market Is Crowded, You Need a Different Playbook

Fuelling growth with Blue-Ocean framework inspired tweaks that make competition immaterial

📅 May 20 | 3:30 PM – 4:10 PM (Local Time)

Featuring Scopely (MONOPOLY GO!) — a Playio partner.

Even in hyper-competitive categories, there are ways to rethink your UA, creative, retention, and monetization strategies to unlock whitespace opportunities.

If you're operating in a saturated genre, this session offers a fresh lens on differentiation and growth.

📺 Is It Time for Mobile Games to Go Big Screen?

Enter big screen energy presented by Roku

📅 May 20 | 10:15 AM – 10:35 AM (Local Time)

Featuring Rovio, the studio behind Angry Birds.

As the lines between mobile, streaming, and TV continue to blur, this session explores how mobile-first brands can extend their reach into CTV and large-screen environments.

If brand awareness or IP expansion is on your roadmap, this is a compelling session to catch.

📊 How Much of Your Performance Data Can You Actually Trust?

When the Game Changes the Game: Measuring True Incrementality in a World of Sports, Screens, and Noise

📅 May 20 | 2:40 PM – 3:00 PM (Local Time)

Featuring DraftKings and INCRMNTAL.

Seasonality, tentpole events, TV spend — there's no shortage of external variables that muddy your performance data.

This session tackles how to isolate the factors that are genuinely driving growth through incrementality measurement — a must for any team serious about attribution accuracy.

⚡ How the Fastest-Growing Apps Are Scaling UA in 2026

How fast-growing apps are acquiring users at scale in 2026

📅 May 20 | 1:00 PM – 1:20 PM (Local Time)

The top-performing apps aren't just spending more — they're operating differently.

This session covers:

If you're trying to scale efficiently without sacrificing performance, this session has the operational blueprint you're looking for.

🤝 Meet Playio at MAU Vegas

Click on the image to go to the Apply Biz Matching page.

After soaking up the latest UA trends and global growth insights from the sessions, take the conversation further with Playio through a 1:1 business meeting.

Here's what we can dig into together:

🎯 Cracking the Korean market — how to acquire high-quality users more cost-efficiently

🎯 Driving performance in Japan & Taiwan — strategies that deliver on both retention and ROAS

🎯 Leveraging rewarded channels in the U.S. — best practices and what's actually working

🎯 Complementary UA strategies — how to layer new channels on top of your existing media mix for incremental lift

Playio operates live campaigns across Korea, Japan, Taiwan, Hong Kong, Macau, and the U.S. We bring hands-on experience and real performance data to every partnership — and we tailor our approach to each partner's unique challenges.

Pick up the insights from the sessions.
Then let Playio help you turn those insights into an execution plan.

We look forward to seeing you in Las Vegas. 🤩

Heading to Las Vegas to find your next growth lever?
Don't miss the sessions — and don't miss a chance to sit down with Playio!

We'll be back with more insights in the next issue. 🎮

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