[Playio] ⛳In May, We Went Where the Real Marketing Happens!

Hi there,
Welcome to the June edition of the Playio Letter! 🌿

We hope you're staying well with the weather swinging
from cool mornings to summer-like afternoons.

This May, the Playio team traveled from Las Vegas to KINTEX in Ilsan,
getting a firsthand look at what’s happening on the front lines of mobile game marketing.

To everyone who stopped by our booth or chatted with us at the events
— thank you so much! 💙

From MAU Vegas and PlayX4, to new partnerships taking root,
here’s a quick recap of the meaningful moments we’re kicking off June with.

Summary📌

🌍Future Marketing Insights from MAU Vegas 2025

At MAU Vegas, Playio had the chance to connect with mobile marketers worldwide, sharing ideas on user acquisition and monetization strategies.

It was especially rewarding to meet others exploring retention-focused campaigns and playtime-based reward models — topics right in our wheelhouse.

✨Session Highlights

The Launch Story of MONOPOLY GO!

Scopely’s CMO, Ben Webley, shared the behind-the-scenes of
MONOPOLY GO!’s global launch.

▸A big takeaway: the importance of building anticipation and securing core users
before launch. This approach resonated with us, as it closely mirrors
how Playio runs pre-registration campaigns to build strong early user pools.

Marketing in the Age of AI

Barak Witkowski and Brian Quinn from AppsFlyer discussed
the evolving role of AI in marketing.

▸At Playio, we’re already offering personalized game recommendations
and quests based on user behavior.
This reinforced our belief that AI-powered personalization, when done right, can go beyond targeting to actually drive user action.

We also had many meaningful exchanges with industry peers during the sessions and networking events.

If there’s something we didn’t get to cover at the event, or if you're curious about anything we discussed, feel free to reach out anytime!

📩 sales@gna.company

🎮 Real Questions from Real Marketers at PlayX4

During the B2B segment of PlayX4 in May, we sat down for 1:1 business matchmaking with several game publishers and developers.

Here are the two questions we heard the most:

When it comes to running real campaigns, it all boils down to one thing:
How precisely and effectively can you reach the right users for your game?

That’s where Playio delivers.
With our AI-powered personalization engine, we can target by country, preference, and behavior, even without an MMP.
You can also monitor campaign performance directly through our dashboard.

Another hot topic was our playtime-based reward model.

Rather than just driving installs, this structure encourages users to stick around and play the game.
Even after a campaign ends, many players continue engaging with the app. A win for long-term retention.

Many marketers shared a common challenge:
acquiring users who deliver results.
We're proud to offer a solution that directly addresses this issue.

If we didn’t get a chance to connect in person, or if you have any follow-up questions, we’re always just an email away.

📩 sales@gna.company

🔥Meet Playio’s New Partner

We’re excited to welcome Small Giant Games as our newest partner at Playio!

Known for their player-first approach and independent spirit,
Small Giant Games has captured the hearts of mobile gamers around the world. We're thrilled to be collaborating with them on their hit title,
Empires & Puzzles: Match-3 RPG.

With consistently engaging content and a strong global player base,
Small Giant Games continues to show impressive momentum—
and we’re excited to be part of their journey.

At Playio, we’re committed to growing alongside leading global game developers and sharing the value of mobile games with a broader audience.

💼 Join the Playio Team – Playio Japan is Hiring!

👉 If you're eager to grow alongside global experts in gaming and AdTech

Marketing by Playtime!

Rewarding Time. Driving Growth. Powered by Playio.