Hello from Playio!
May is here with sunshine and fresh momentumโ๏ธ
In this monthโs Playio Letter, weโre spotlighting a campaign that achieved D60 ROAS of 101% by focusing on user behavior design, not just user acquisition.
Weโre also excited to share two upcoming events where weโll be meeting partners face-to-face. MAU Vegas and PlayX4 Korea!
Summary๐
- A deep dive into a campaign that reached 101% ROAS by designing the user journey
- Meet us at MAU Vegas for global marketing insights
- Letโs connect at Koreaโs biggest gaming event, PlayX4!
๐กA Campaign That Focused on User BehaviorโNot Just InstallsโHit D60 ROAS 101%
Introducing the I9: Inferno Nine campaign by Leniu Games, powered by Playio!
The strategy? Instead of simply driving traffic, the focus was on designing a user journey that encourages session depth, growth, and eventual monetization.
The results speak for themselves:
- D60 ROAS of 101%
- D1 Retention of 80%
Letโs break down the Playio-powered strategies that led to long-term performance:
๐งญPlayio Time Quest: Driving Early Engagement
โณHooking users in with our โPlay 30-minute Time Questsโ
๐Hidden Quests: Mapping Out the User Journey
๐ฑUX That Prioritizes Growth Over Monetization
๐Why It Worked: Campaign Structure Built Around User Behavior
The reason this campaign consistently drove ROAS over 60 days?
Because it was designed around the user journeyโfrom day one to high-level play.
๐Want to learn more about how Playio builds long-term ROAS performance?
๐ Click here to read the full story.
๐Meet Playio at MAU Vegas โ Where Mobile Marketers Connect!
From May 20โ22, Playio will be attending MAU Vegas 2025, the premier global conference bringing together mobile marketers, advertisers, and solution providers from around the world.
Weโre excited to connect with industry leaders and share insights on:
- Performance marketing strategies
- Retention-based monetization models
- Real-world campaign execution and results
๐ Event Details
- Date: May 20 (Tue) โ May 22 (Thu), 2025
- Location: MGM Grand, Las Vegas
- Attendees: 2,000+ professionals from the global mobile app industry
- Sessions: Keynotes, 1:1 meetings, industry showcases, expert panels, and more
๐โโ๏ธLetโs talk if youโre:
- A game publisher aiming to improve long-term ROAS
- Exploring UA strategies focused on retention, not just installs
- Reworking your monetization structure for better performance
- Preparing for global expansion as a mobile developer
Interested in meeting us at MAU Vegas?
๐ Click the button below or reach out via email โ weโd love to connect!
๐ฉ sales@gna.company
๐ฎLetโs Meet at PlayX4 โ Koreaโs Largest Gaming Event!
Playio is headed to PlayX4, happening May 22โ23 at KINTEX in Ilsan, Korea!
Join us for 1:1 business meetings where weโll be sharing practical insights and strategies for mobile game advertising.
If you're exploring new UA strategies or looking to optimize revenue performance, come find answers with Playio at PlayX4.
๐ Event Details
- Dates: May 22 (Thu) โ May 23 (Fri), 2025
- (Full PlayX4 runs through May 25, Sunday)
- Location: KINTEX Exhibition Center 1
- Playio Session: Online/Offline 1:1 Business Meetings
Other highlights include: B2B networking, publisher booths, new game demos, esports, cosplay events, and more.
๐งฉWhat Weโll Be Sharing at PlayX4
- Strategies for maximizing long-term ROAS through user journey design
- How to use playtime-based rewards to drive both UA and monetization
- Real-world examples of behavior-driven quest systems
- Marketing insights grounded in performance data
We hope to see you there!
Letโs unlock growth โ not just installs โ together.
๐ค If youโve got any questions, please feel free to send us an email!
๐ฉ sales@gna.company
Marketing by Playtime!
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