Hello from Playio!
As cherry blossoms dance in the breeze and spring settles in, weโre back with your April edition of the Playio Newsletter. ๐
This month, we're diving into user acquisition strategiesโincluding the launch of our brand-new ad product, Playio Dungeon, designed to drive rapid installs and maximize ROAS in a short period. Plus, donโt miss updates on upcoming business events in the mobile gaming space.
Check out the latest insights and opportunities in this monthโs newsletter!
Summary๐
- Specializing in Rapid User Acquisition: New Co-op Quest [Playio Dungeon] Launch!
- PlayX4 B2B Business Matching Now Open
๐พNeed Users Fast? New Co-op Quest [Playio Dungeon] Is Here!
Wondering how to boost installs fast and build brand awareness at the same time? ๐ค
Then this is for you. Introducing [Playio Dungeon] โ our unique co-op quest system designed to drive installs and improve ROAS effectively.
๐ What is the Playio Dungeon?
This is a premium ad product featured at the top of the Playio main screen.
Unlike our standard Playio Quest format, this new co-op quest system encourages users to team upโmaking it perfect for driving a high volume of users and specific actions in a short period of time.
๐Ad Formats
โจ These type of campaigns are perfect for Playio Dungeon!
โ Launching a brand new title
Featured at the top of the Playio main tab for maximum visibility at launch
Community engagement through co-op quests
โก๏ธDrive large-scale user acquisition & boost brand awareness
โ Game updates
Complete limited-time missions and earn rewards through collaborative quests with other users
โก๏ธMaximize engagement from both new and existing users
โญWhat makes it different from regular quests?
| Category | Dungeon Quest | Standard Quest |
|---|---|---|
| Campaign Type | Optimized for short-term campaigns | Optimized for campaigns that are always active |
| Ad type | Premium | Standard |
| Quest Type | Co-op Quest | Solo Quest |
| Targeting | Gender / OS / Install Status / Age | Gender / OS / Install Status / Age |
| Key Features | Maximizes short-term performance | Delivers stable performance over time |
| Best for | Short-term install boosts Optimizing short-term ROAS KPIs | Long-term retetion / ROAS |
| Recommended for | New titles Games with update patches | Ongoing campaigns |
Want to learn more about the Playio Dungeon campaign? Click the button below to get in touch with us!
๐ฉTo learn more about how Playio can support your growth, contact us at sales@gna.company.
๐PlayX4 B2B Business Matching Now Open
Koreaโs largest B2B game business event, PlayX4, is back!
Join Playio at KINTEX this May 22 (Thu)โ23 (Fri) and explore new growth opportunities for your mobile game!
๐กHow to Book a Biz Matching Session with Playio
๐ Event Dates: May 22 (Thu) โ May 23 (Fri), 2025
๐ Venue: KINTEX, Exhibition Hall 1, Hall 5
๐ Whoโs attending: Game developers, publishers, investors, UA marketers, and more
๐ A chance to meet global publishers and marketing experts in person!
Looking for a strategic partner to grow your business? Apply now!
See you in the next newsletter with more exciting updates!
โ The Playio Team
