[Playio]🌍 From 253% ROAS to Global Growth Insights — Discover Playio’s Winning Strategies at Mobidictum 2025!

Hello from Playio — your October edition of the Playio letter is here!

Thinking about expanding your mobile game globally but not sure where to start?
The answer is always found in the field.

This October, we’re heading to Istanbul, Turkey for Mobidictum Conference 2025,
where Playio will be sharing hands-on insights on global game marketing.

Here’s a sneak peek of what we’ll be talking about 👀 —
how we achieved a 253% ROAS with a female-targeted quest campaign.

Let’s uncover the strategies behind that success in this issue! 🚀

Summary📌

🌍 Mobidictum 2025 — Where Global Game Insights Converge

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If you’re considering taking your mobile game to global markets,
there’s one event you can’t miss — Mobidictum Conference 2025.

Taking place October 21–22 in Istanbul, this leading industry event brings together
developers, publishers, investors, and decision-makers
to discuss the future of the gaming market
through immersive networking and innovation-driven sessions.

And yes — Playio will be there! 🎉

💬 Why Mobidictum Matters

Known as the “Turkey Game Show,” Mobidictum is more than a conference —
it’s a creative, experience-driven platform for the global gaming industry.

Expect:
🎤 Keynotes from global industry leaders
🧩 Interactive panel discussions & live Q&As
💡 Trend forecasts & tech showcases

Attending Mobidictum means staying ahead of industry shifts —
and discovering opportunities before anyone else does.

✨ Event Highlights

🚀 Meet Playio at Mobidictum Conference 2025

Join us for a meeting on
“Redefining Global Game Marketing: Reward-Based Growth Strategies.”

We’ll dive deep into user acquisition, retention optimization, and ad efficiency —
with insights tailored for publishers aiming to scale globally.

If your focus is reward advertising or global user growth,
visit the Playio booth and let’s connect! 🙌

💡Case Study: Achieving 253% ROAS through Female-Targeted Quest Strategy

User acquisition is getting tougher than ever.

But what if you could design quest missions that match your users’ behavior patterns? That’s exactly what Shimmer Games did —
and the results were remarkable.  

💼 About Shimmer Games

A global developer specializing in casual simulation titles,
Shimmer Games creates accessible, everyday-life-inspired games
supported by steady updates and consistent live ops.

🎯 Campaign Goal & Approach

Objective: Boost ROAS for Tycoon Simulator.

Given that engagement in the early stages directly impacts ROAS
in management sims,
we focused on strengthening daily play routines and retention.

Data showed that female users respond strongly to simulation-based gameplay —
so we built a female-targeted quest campaign to maximize impact.

🧩 Playio Solutions

1️⃣ Time Quests – Strengthening Daily Engagement

Playio’s Time Quest solution increases early-stage immersion and retention,
driving longer daily playtime and reducing churn.  

2️⃣ Hidden Quests – Driving Natural Conversion

The Hidden Quest feature encourages in-game purchases by rewarding players
for completing specific missions, leading to a seamless conversion path.  

3️⃣ Female User Targeting

By focusing on female audiences interested in asset management
and growth mechanics, we maximized both engagement and ROAS optimization.  

📈 Campaign Results

This case proved how a precise combination of targeting + quest structure
can achieve both higher ROAS and deeper engagement.

With Playio,
you can design UA campaigns that are more data-driven, efficient, and impactful.

📩 For partnership or business inquiries: sales@gna.company

Marketing by Playtime!

Rewarding Time. Driving Growth. Powered by Playio.