Hello, this is the December edition of Playio Letter⛄
As we approach the end of the year,
we’ve prepared a special year-end promotion for game studios planning global UA!
As this is our final promotion of the year,
We’ve included benefits that can be applied across various countries,
such as the U.S., Japan, and Taiwan.
If you're considering expanding into new regions, don’t miss this opportunity!
Summary📌
- [December Promotion] Now is the best time to test new regions!
- [Case Study] Achieving ROAS 358% with strategies that activated RPG players’ sense of cooperation and competition!
🎁[December Promotion]Now Is the Best Time to Test New Regions!
December is the ideal time to prepare next year’s campaigns,
test new markets, and refine UA strategies.
To support game studios exploring global expansion,
Playio has prepared a special year-end event🎉
We’re offering instantly applicable credit benefits to ease the burden for those launching their first campaigns in new countries through Playio!
Japan & Taiwan New Campaign Benefits
If you're planning to enter Japan or Taiwan
—or have been wanting to test these markets—this is your moment!
When you launch a new campaign in either country,
you’ll receive credits worth USD 1,000
📍Promotion Details
- Eligible Participants: New Japan or Taiwan campaigns with no prior Playio execution history
- If you have executed campaigns in Korea/the US/Japan, but not Taiwan, you qualify for the Taiwan promotion.
- Condition: Minimum USD 5,000 spend per country
- Benefit: Credits worth USD 1,000
- The promotion ends once 20 campaigns per country have been filled.
U.S. New Campaign Benefits
The U.S. mobile gaming market is highly competitive,
with particularly high CAC.
Many have experienced higher-than-expected testing costs.
So this year-end, we're helping reduce your initial market-entry cost by giving back 20% of your first 30 days’ settlement amount as credits!
📍Promotion Details
- Eligible Participants: New U.S. campaigns with no prior Playio execution history
- You qualify if you have execution history in Korea/Japan/Taiwan but not in the U.S.
- Condition: Based on the actual settlement amount from the first 30 days
- Benefit: 20% of the settlement amount returned as credits
- The promotion ends once 20 campaigns have been filled.
⚠️ Promotion Notes
- This promotion applies only to new campaigns per country.
- Provided credits can be used only for campaigns of the same title in the same country.
- Promotion details and conditions are subject to change or termination without prior notice.
✉️
For promotion applications or inquiries,
please contact your manager or email us at sales@gna.company.
✨ [Case Study] Achieving ROAS 358% with a Strategy That Activated RPG Users’ Cooperation and Competitive Spirit
RPG players tend to respond to cooperative systems
—where they achieve goals together—and competitive systems,
where they compare personal achievements and growth.
Playio crafted an operational strategy aligned with
these genre characteristics naturally increase user activity.
As a result, our Raising the Spirit King campaign
achieved an impressive ROAS of 358% in Japan.
🎮 Client Introduction
Eight Studio is a Korean developer known for various idle RPG titles.
<Spirit King Quest> is an idle RPG with a strong auto-battle progression loop and rich collection elements.
In this Korea/Japan/Taiwan campaign, we focused on two main objectives:
Increasing installs + boosting ROAS,
and designed Playio-exclusive strategies that stimulate user cooperation and competition.
🔧 Playio Strategy: Designing Natural Triggers for Cooperation & Competition
1) Time Quests & Hidden Quests — Helping Users Adapt to the Growth Loop
These quests are designed to keep players engaged in the early phase long enough to grasp the game’s core growth structure, such as leveling and advancement.
This helped users quickly adapt to the main loops and strengthened repeat logins.
2) Community Events — Creating Opportunities to Showcase Achievements
We built a flow where users actively share their growth and accomplishments with others. This naturally increased their attachment to the game and strengthened long-term engagement.
3) Playio Dungeon — A Shared Goal That Quickly Boosts User Activity
Playio Dungeon encourages multiple users to work together toward a shared objective. This cooperation effectively drove installs, accelerated entry into core content, and increased quest completion rates in a short period.
📊 Campaign Results
| Region | D1 Retention | D7 Retention | D14 Retention | Cumulative ROAS After D14 |
|---|---|---|---|---|
| Korea | 82% | 62% | 48% | 181% |
| Japan | 71% | 51% | 42% | 358% |
| Taiwan | 62% | 41% | 33% | 222% |
We confirmed that operational designs stimulating cooperation and competition effectively improved retention and ROAS across all regions.
Want to learn more about Playio’s genre-optimized operational strategies?
👉 Click the button below to explore the full case study!
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