Hello from Playio,
and welcome to the July edition of our newsletter.
Are you strategizing your UA campaigns for Q3 2025?
Take advantage of Playio’s time-limited free promotion programs and new product offerings to power up your marketing.
In this edition:
🎁 Our limited-time pre-registration campaign support (available through August)
🎮 A brand-new Steam-exclusive product suite designed to boost engagement
Summary 📌
- Limited-Time: Free Pre-registration Promotion from Playio
- [New Steam Product Launch] Promote Your PC Game to Mobile Gamers!
🚀Free Pre-registration Promotion – Limited Time Only
The most critical phase in a mobile game’s launch?
Right before it goes live.Pre-registration campaigns are no longer optional – they’re essential for building a strong launch-day user base.
That’s why so many game studios are investing in pre-registration to drive massive day-one downloads.
Playio’s new “Basic Pre-registration Free Promo” is built for marketers who know how vital this stage is.
No ad budget? No problem. No campaign commitment needed – just meet the criteria and you’re in.
✨Basic Pre-registration Free Promo
| Item | Details |
|---|---|
| Promo Name | Basic Pre-registration Free Promo |
| Period | July 1 – August 31, 2025 |
| Benefit | Free use of Playio's “Basic Pre-registration” ad product for 2 months |
| Eligibility | New bookings only (existing campaigns not eligible) |
⚠️ This offer may change or close early without prior notice – act fast!
👉 Questions? Contact us at ales@gna.company.
📢 [New Steam-Exclusive Product] Engage Steam Users Through Playio
The PC gaming market, especially on Steam, operates very differently from mobile.Steam users are active, intentional – they wishlist, take on challenges,
and provide verified gameplay data.Playio is launching a community-driven conversion campaign product tailored for Steam’s ecosystem.
This product goes beyond exposure. It drives real engagement based on player behavior.
For example:If users' wishlists, cart, purchase, play for a set time, or clear specific achievements, they earn Playio rewards.
You can define the desired conversion goals
(e.g. wishlist → purchase → long-term play),
and structure your funnel around real user actions.
Participation is user-friendly:Most actions are verified via screenshots.
- Wishlist: Upload a screenshot of your wishlist page in the comments
- Purchase: Submit a screenshot of the receipt or transaction code
- Playtime: Capture the playtime from the Steam Library
- Achievements: Screenshot the achievement completion screen
This guarantees real engagement and reward quality, not just vanity metrics.
💻 Steam Product Suite Overview
| Product | Conversion Goal | User Verification | Marketing Purpose |
| Wishlist or Follow | Show interest | Screenshot of Steam page | Awareness & buzz |
| Add to Cart | Indicate purchase intent | Screenshot of cart page | Qualify warm leads |
| Purchase Confirmation | Drive purchase | Receipt or code screenshot | Boost revenue |
| Playtime Goal | Encourage gameplay | Steam Library screenshot | Retention & UGC |
| Achievement Unlock | Highlight main content | Achievement screenshot | Deep engagement |
| Play 2+ Hours Post-Purchase | Verify quality users | Screenshot or mixed proof | Prevent refunds |
| Free Code Distribution | Drive installs + trial | No verification required | Viral awareness |
🎯But Why Target Mobile Users for Steam Ads?
Over half of today’s Steam installs are influenced by decisions made on mobile.
If your UA strategy doesn’t engage mobile audiences, you’re missing out on conversions.
Start performance-driven, action-based Steam ads with Playio now.
👉 Questions about Steam products? sales@gna.company
Marketing by Playtime!
Rewarding Time. Driving Growth. Powered by Playio.
