Hello everyone!👋
As summer heats up, we’re cooling things down with a refreshing mix of
marketing insights, great coffee, and real conversations all happening
this August at ChinaJoy 2025 in Shanghai.
We’re excited to invite you to a unique networking experience:
CJ 边喝边聊! (Let’s Chat Over Coffee at ChinaJoy) – a two-day event
where mobile game marketers connect, share, and unwind ☕🗣️
Summary📌
- CJ 边喝边聊! | Let’s Chat Over Coffee at ChinaJoy!
- From Real-World Campaigns, Real Results
☕CJ 边喝边聊! | Let’s Chat Over Coffee at ChinaJoy!
🏮Playio Coffee Chat @ ChinaJoy: Let’s Talk Marketing Over Coffee!
Need a break from the heat and the hustle? Recharge with fresh ideas and iced coffee 🌴
CJ 边喝边聊! (literally “drink & chat”) is a casual networking café series at ChinaJoy, designed to spark real conversations about what really matters in mobile game marketing.
From user retention strategies to post-install optimization,
we’re diving into the today's mobile marketers care about most.
Join us for practical insights you can actually use.
No fluff, just fresh thinking.
🎁Event Info
- Dates: August 1 (Fri) – August 2 (Sat), 2025
- Time: 9:00 AM – 5:00 PM (China local time)
- Venue: T9 PREMIUM TEA, Kerry Center Shanghai Pudong (L204B, Level 2)
- What to Expect
- Free coffee and exclusive goodies
- 4 hands-on seminars packed with mobile game marketing insights
- Networking opportunities with developers, marketers, and industry experts
🎙️Seminar Highlights
1. After Installs | Where Real Marketing Begins
Think the job’s done after the install? Think again.
Learn how to shape user behavior with proven post-install strategies that drive long-term value.
2. The Golden 7 Days: Designing Motivation That Sticks
The first week is everything.
Discover how to build habits with the right incentive structure.
3. Reward x Playtime x Quests: Formula for Engagement
This isn’t your average event. We’ll unpack how to blend time, rewards,
and actions into mission systems that truly drive user participation.
4. Korean MMO Campaign Deep Dive: From Event Design to Optimization
Go behind the scenes of a high-performance MMO marketing campaign.
We’ll share what worked, what didn’t, and how we fine-tuned every step.
🌞 Refresh Your Summer Strategy
Come for the coffee. Stay for the insights.
Join us at ChinaJoy and reboot your user acquisition and retention approach.
👉 Interested in joining our Coffee Chat?
Inquries : sales@gna.company
📲From Real-World Campaigns, Real Results
The insights you’ll hear at ChinaJoy weren’t born in theory,
they were tested in live campaigns.
Through various UA experiments across global markets,
we’ve helped game marketers tackle their biggest challenges:
- "Downloads increase, but retention doesn’t"
- "Users drop off during tutorials"
- "High installs, but low monetization"
💡Here’s how Playio helps solve these!
| The hurdles | Playio’s Solution |
|---|---|
| Low retention | Time Quests for consistent re-engagement |
| Tutorial drop-offs | Rewards for tutorial completion to reduce churn |
| Low monetization | Hidden Quests to build deeper gameplay immersion |
It’s not just about ad impressions,
it’s about designing user behavior and engineering results.
That’s the core of what Playio calls “Post-Install Marketing.”
🕹️Now Supporting PC Game Ads Too!
Our new ad product expands your campaigns to PC gamers,
using the same reward-driven approach that succeeded in mobile gaming market.
👉 Curious about Time Quests and Hidden Quests?
Marketing by Playtime!
Rewarding Time. Driving Growth. Powered by Playio.
