Hello everyone! Weโre back with the August edition of the Playio Newsletter.
The summer heat is intense, but the gaming marketโs momentum is even hotter. ๐ฅ
From July to August, Playio joined Vietnam Game Connect and ChinaJoy,
connecting with global marketers to explore strategies for UA, retention, and ROAS.
Missed the events? No worries!
On September 11th, weโre bringing everything to you through an online webinarโwherever you are. Expect practical retention strategies and UA optimization tactics backed by real campaign results.
In this edition, youโll find event recaps, key insights, and case studies every game marketer should know.
Summary๐
- Vietnam Game Show Recap: Vietnam Game Connect 2025
- ChinaJoy x Playio: ่พนๅ่พน่ (Letโs Chat Over Drinks!)
- Donโt Miss Out! Webinar on UA, Retention & LTV Strategies
- Case Study: How Lucky Hero Quest Achieved 108% ROAS in Just 2 Weeks
๐Vietnam Game Show Recap: Vietnam Game Connect 2025
Held this July in Hanoi, Vietnam Game Connect 2025 offered deep insights
for game publishers aiming to enter the Southeast Asian market.
Playio joined a panel discussion on driving long-term growth through retention, drawing interest from global marketers and publishers.
๐ฏWhy Retention Matters?
In todayโs game market, success is no longer measured by install numbers alone.
How long, how often, and how deeply users stay in your game is the real indicator.
Casual games in particular are highly prone to churn
if they lack mechanisms to maintain user interest.
Retention is directly tied to long-term survival.
- Higher retention โ Higher LTV โ Stronger ROAS
- Retention also fosters loyal users and activates community-building.
๐งฉHow Playio Improves Retention
Playioโs Time Quests and Hidden Quests are not just about giving rewardsโ
they are about designing a meaningful in-game experience.
We focus on getting users immersed and naturally engaged in your game.
| Playio Ads Feature | How it Works | Key Effect |
|---|---|---|
| Time Quest | Reward after playing a certain duration | Boosts retention + user immersion |
| Hidden Quest | Rewards based on personalized in-game missions | Leads users to in-app purchase moments + improves ROAS |
Time Quests create daily login habits.
Hidden Quests deepen content exploration.
๐Click below to learn more about Playioโs full ad product lineup.
โChinaJoy x Playio: ่พนๅ่พน่ (Letโs Chat Over Coffee)
Held in Shanghai, ChinaJoy 2025 was a bit different for us this year.
At ChinaJoy 2025 in Shanghai, we took a fresh approach with โ่พนๅ่พน่โ (โChat Over Drinksโ)โa casual networking session to share real-world marketing insights.
โ Highlights
- Practical case studies for improving retention
- Analysis of global mobile user trends
- Live Q&A addressing real marketer challenges
- Free coffee + exclusive Playio goodies
๐ Thanks again to everyone who joined us!
๐ Donโt Miss Out! Webinar on UA, Retention & LTV Strategies
๐ Couldnโt make it to Vietnam or Shanghai? No problem!
From on-site conversations to retention strategies,
mobile game marketers are most eager to learn.
On September 11,
weโll reveal it all in our hands-on webinar, accessible from anywhere.
If youโre a global game marketer, this is a session you simply canโt miss.
Weโll deliver only the sharpest, most actionable insights that matter.
๐๏ธ Speakers & Agenda
| Speaker | Agenda |
|---|---|
| ThinkingData | Silent Customer Churn: How to Anticipate and Address It Through User Behavior Analysis |
| Playio | UA Strategies That Drive Results โ A Practical Guide to Reward Marketing with โPlayioโ |
| Aarki | Maximizing Game Retargeting Performance: Proven Methods That Work |
๐ Webinar Details
- Date: Wednesday, September 11 at 3:00 PM (KST)
- Registration Period: August 13 โ September 10
โ ๏ธ Please note:
- The registration link is now scheduled to open on August 13 (originally announced as August 11).
- This webinar will be conducted in Korean.
โ๏ธ Recommended for:
- Marketers with strong UA performance but low retention
- Teams struggling with low post-install LTV
- Those unsure how to build a retargeting strategy
๐Click below to register for the webinar now!
๐Case Study: How Lucky Hero Quest Achieved 108% ROAS in Just 2 Weeks
Auto-battle RPGs can see massive ROAS improvementsโjust by designing retention right.
Lucky Hero, developed by Treeplla,
is an idle RPG where players clear stages to grow their heroes.
With its casual art style and intuitive gameplay, the game offers a low entry barrier.
However, the real challenge was getting users to stay engaged and reach key monetization points.
To tackle this, Playio implemented Time Quests and Hidden Quests.
These quests were designed so players could enjoy the game in their own wayโ
while still leading them toward monetization opportunities.
As a result, both retention and ROAS significantly improved.
| KPI | D1 | D7 | D14 |
|---|---|---|---|
| ROAS | 29% | 83% | 108% |
| Retention | 79% | 63% | 52% |
This campaign proves that even in casual RPGs,
Playioโs quest-based ad formats can drive both retention and ROAS.
Want to see the full campaign study?
Right now,
countless games are fighting for users' attention.
What makes users stay longer? Itโs all in the immersion.
If youโre curious about the proven engagement strategies Playio
built and validated through real resultsโ
Donโt miss our upcoming webinar!
๐ [Register for the September 11 Webinar]
Marketing by Playtime!
Rewarding Time. Driving Growth. Powered by Playio.
